INSTAGRAM: NO FILTER tells the story of a popular and seemingly harmless video application. But the so-called “happiness app” has become a serious threat to the emotional and psychological well-being of the 1.5 billion people around the globe who use it regularly.
The story of a tiny digital gadget that started out as a happy-go-lucky game, then slipped out of its maker’s control. The story of an artsy app designed for weekend photographers that has become a giant cash cow that is changing behaviors and standardizing cultural practices and norms worldwide.
In March 2020, the Covid-19 pandemic brusquely redefined the happiness paradigm outlined by Instagram. Our economy and culture would be deeply impacted. After only a few short days, there was a clear change in behavior and codes on the app. And Instagram – the mirror of our fast-changing world – would never be the same again.
An enthralling tale that has unfolded across the world over the past 10 years: the success story and saga of the rapid-fire evolution of Instagram since its creation in 2010.
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- Arte (France)
Capa, Jean-Marie Michel