52' or 90'

Program type

  • Factual
    • Economy / Society

Born in California in 2010 as an artsy app and filter designed for weekend photographers, its focus on imagery quickly fed the decade’s cult of celebrity, luxury, and obsession with appearance. Soon, Instagram became the app for people who wanted to feel good about themselves – whatever the reality was behind the lens. What is the secret of its success? How has this application transformed our society? And what are the dangers for its 1.5 billion users? From San Francisco to Paris to Berlin and New York, contributors such as Sarah Frier, author of NO FILTER: THE INSIDE STORY OF INSTAGRAM, reveal its fascinating inside story, detailing the rise of the influencer and how this once harmless app has changed behaviours and standardised cultural practices and norms worldwide in worrying areas such as plastic surgery. It’s an enthralling look at one of popular culture’s most powerful tools; one that has become a mirror of our fast-changing world. world over the past 10 years: the success story and saga of the rapid-fire evolution of Instagram since its creation in 2010.

The inside story of the so-called "happiness app"


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Olivier Lemaire


Nicolas Combalbert


International Broadcasters

  • Arte (France)


Capa, Jean-Marie Michel

Financial partners



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